126. Understanding Generation Z
Influence Podcast
Published on 02/05/2018
Generation Z is the name of the demographic cohort born between 1999 and 2015. It is a large, diverse generation, whose ideas, experiences and values present both challenges and opportunities for Christian ministry. In this podcast, Influence magazine executive editor George P. Wood talks to David Kinnaman about the new Barna Group report, Gen Z: The Culture, Beliefs and Motivations Shaping the Next Generation. Kinnaman is president of Barna Group and coauthor of numerous books about how the next generation views Christianity, including unChristian, You Lost Me, and Good Faith. You can follow Barna Group on Facebook and Twitter. Episode 125 Notes 00:00 Introduction of podcast topic 00:32 MEGA Sports Camp ad copy 01:10 Welcome to David Kinnaman 01:47 Why pastors and other church leaders should pay attention to generational research 04:00 Demographics of Generation Z 07:18 Big themes of Barna’s Gen Z report 12:10 Nominal Christianity vs. biblical worldview 15:51 Diversity of race/ethnicity and gender/sexuality 21:22 Materialistic values 25:04 Best practices for ministry to Generation Z 27:55 Gen Z and Barna Trends 2018 29:04 Conclusion
