About The Gospel Coalition

The Gospel Coalition is a fellowship of evangelical churches deeply committed to renewing our faith in the gospel of Christ and to reforming our ministry practices to conform fully to the Scriptures.
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Help Them Imagine: The Need for Creativity in Evangelism

The Gospel Coalition

Published on 11/06/2020

"What captivates your heart moves you to act."Glen Scrivener delivered a message in a workshop at the Gospel Coalition’s 2019 National Conference titled “How to Captivate the Imagination in Evangelism.” He discussed the role of the heart—and its imaginations—in shaping the decisive outcome of a person’s life, including the decision to respond to an evangelistic invitation. Scrivener discussed the biblical underpinnings of the idea and offered examples of creative evangelism, such as storytelling, with this idea at its core.This episode of The Gospel Coalition podcast is sponsored by The Good Book Company, publisher of The Christmas We Didn't Expect by David Mathis. 25 daily reflections for Advent will help you to adore Jesus—the one who came to save us and make our futures certain. Learn more at

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